|
|
Dopady epidemie COVID-19 na sektor cestovního ruchu
Sakalosh, Oksana
The bachelor thesis is focused on the effects of the COVID-19 pandemic on the tourism market in Ukraine, especially on its economy. It can be noted that global crises are creating new opportunities. During the period of the world economy, new changes and opportunities can be expected in the future. The epidemic has caused great losses in various sectors of the economy, and especially in interna-tional tourism. During quarantine restrictions, a lot of people lost their jobs, and some changed their direction due to business. It is possible to assess the impact of the CO-VID-19 pandemic on the tourism sector in Ukraine and how the tourism market changed during the epidemic. Due to quarantine measures, the industry is gaining new values and people are adapting to the new conditions of tourism, but also of the world economy in general. The crisis is the beginning of changes that will develop in the future thanks to information technology, the digitization of the economy and the creation of a new way of operating in the international market.
|
|
|
Analysis of tourism in Český Krumlov and its surroundings
MIADIKOVÁ, Věra
Tourism is one of the most dynamic parts of the service sector in the national economy. This research analyzes the current state of tourism in Český Krumlov and its surroundings, especially the incoming tourism of domestic clients. The intensity of tourism in a specific destination increases exponentially and brings its positives and negatives. The thesis describes specific factors that affect the current situation. The basic elements of the analysis are supply of the destination, thus attractiveness and amenities of the destination, and demand that creates the very destination of tourism. The aspects characterizing the current state of tourism are specified according to the data collected from the survey.The investigation aims to evaluate the subsequent procedures leading to the development of tourism and to satisfy the increasing needs of domestic tourists. Among other things, the thesis presents tools and products, which can be used to achieve further development of tourism in the destination.
|
|
|
Statistika & My (č. 5/2018): měsíčník Českého statistického úřadu
Český statistický úřad
Měsíčník informující o aktuálním dění v Českém statistickém úřadě. Přináší analýzy, komentáře, výsledky statistických šetření realizovaných a organizovaných ČSÚ, statistické údaje o ČR, jejich obyvatelích včetně mezinárodního srovnání. Uveřejňuje informace o ediční činnosti úřadu, odborných úspěších pracovníků, již uskutečněných a plánovaných tiskových konferencích, seminářích, akcích a dalších aktivitách.
Fulltext:  PDF
|
|
| |
|
|
Aid to Domestic Tourism in 2009-2010 Focusing on the "Kudy z nudy" Projekt
Panýrková, Lucie ; Dolanská, Nora (advisor) ; Kopecký, Ladislav (referee)
The subject of this bachelor thesis is from the field of tourism, concretely the support of domestic tourism in the Czech Republic. The first part is a theoretic introduction into the topic of services marketing, which differs a lot from the classic goods marketing. The next part contains a summary of the current state of domestic tourism in the Czech Republic. The main part of the thesis, however, focuses on activities, which were performed in year 2009 and 2010 to support domestic tourism, from creating of a logo and an advertising slogan for the Czech domestic tourism, to a contest for the best tourist activity. Most of the attention was given to the Tips for Trips project. The thesis compares the current and the previous versions of the web portal www.kudyznudy.cz, assesses the project's activities on the Facebook social network and it also describes the Tips for Trips publishing activities and annual Tips for Trips contest. In 2010 the project was supported by a large advertising campaign, which is also mentioned in the thesis. There is a detailed analysis of television sport and printed advertising, along with evaluation of the campaign's effectiveness. The last chapter is dedicated to an online survey, which I carried out with the aim to map the public's opinion about the domestic tourism in...
|
|
|
Potential of less known attractions of region Kolínsko for tourism development
Syřínková, Adéla ; Netková, Jarmila (advisor) ; Mlejnková, Lena (referee)
Bachelor thesis is focused on less known natural and historical attractions in the region Kolínsko and on their potential in tourism development. The theoretical part concerns theoretical starting points and analysis of tourism in Central Bohemian Region. It focuses mainly on the definition of the tourism and the characteristic of Central Bohemian Region and region Kolínsko. The practical part presents an overview of natural and historical attractions and analyzes selected attractions in terms of their current use and further potential. One of the elements of this part is processing of the research. The aim is to assess the potential of selected attractions and to come up with concept for their involvement in tourism. This thesis should make readers acquainted with the current state of attractions in region Kolínsko and broaden the awareness about the issue and new attraction involvement in tourism of region Kolínsko.
|
|
|
The use of less known chateaus in the region Benešovsko for tourism development
Zuberová, Monika ; Netková, Jarmila (advisor) ; Cander, Radovan (referee)
The bachelor thesis is focused on less known and threatened chateaus in the region Benešovsko and on their use. The theoretical part concerns the definition and the characteristic of tourism. Then focused on specificity of cultural tourism and historic preservation. The second part presents the tourism of the Middle Bohemia and the dictrict Benešovsko. It has been created a brief overview of all the chateaus in the region nad then there are introducend some examples of the interesting use. The main part of the thesis is about the analysis of three threatened chateaus and the determination of their potential use. The main goal is to find more possibilities for utilization of each object and to focus on the area of local tourism. This thesis should widen the awareness about the condition of czech heritage and point to the problematic of growing number of decaying chateuas. It could inspire how to change the courent situation and look for suitable use of chateuas.
|
|
|
Analysis of the region Vysočina as the tourist destination
Meruňka, Pavel ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
Tourism was realized very rarely a few decades ago. Today it is a significant part of the world's GDP and has become a major economic factor. The Czech Republic is a very attractive country in the heart of Europe with numerous natural, historical and cultural values. The tourist region Vysočina can boast all these qualities, yet one of the least visited region in the Czech Republic. This thesis deals with a detailed analysis of the potential of the tourist region Vysočina to become a competitive tourist destination. The aim of this work is to analyze primary and secondary tourism field and to assess the organizational structure of tourism and promotional activities of tourism operators with an emphasis on planned projects. The author's own research, focused on the general opinion on the issue of tourism in the region and on the evaluation of the tourism offer, is a part of this work as well. The benefit of the thesis lies in the overall recovery of the tourist supply and in making the region more attractive which can contribute to potential subsequent increased and mobilizing demand for tourism in Vysočina.
|
|
|
Film production and its use in promoting the Czech Republic among residents
Růžičková, Lucie ; Valentová, Jana (advisor) ; Rolínek, Igor (referee)
This diploma thesis analyzes the development potential of film tourism for the domestic tourism of the Czech Republic. The aim is to determine whether the Czech Republic is perceived by residents as an attractive tourist destination for leisure or vacation and if they would be interested in film tourism products. The introductory chapter is devoted to the definition of basic concepts relating to tourism and destination marketing. The second theoretical part pays attention to film tourism and its characterization, including the definition of the concept, history of the development of film tourism, typology of film tourists and a description of its forms and products. Closely are described the possibilites of using the film as a destination marketing tool in the different life stages of the film (before, during and after filming) and the function of individual institutions dedicated to the promotion of film regions in the country. The practical part analyzes the development potential of film tourism in the Czech Republic, which is based on the analysis of secondary sources and a survey among residents. The attention is payed to the popularity of czech film production, the current state of the domestic tourism and to the offer of film tourism products in the Czech Republic. The last chapter is devoted to the proposal of a solution of film tourism product for a selected destination of the Czech Republic - Usti Region.
|
|
|
Presumption of development domestic tourism in selected area - district Třebíč
DVOŘÁK, Tomáš
The bachelor thesis deals with conditions for development of domestic tourism in the chosen area district Třebíč. The main object of this work is to identify the assumptions through analysis of domestic tourism in the district Třebíč, but on the basis of a shortlist was selected by the Třebíč. The secondary objective is based on a field investigation to determine how it affects the attendance area enrollment specified in the list of UNESCO. From the information obtained from the field investigation was prepared by a tourism product that is designed for children and their parents. As a product for this segment was designed educational, fun and adventure event, based on Trebic legends.
|
guest ::
